Be a Pioneer of Indoor-RowING In Your Community

Established in New York City in 2014, Row House was born from the idea that rowing is the most efficient, low-impact, high energy, full-body workout for any fitness level that brings the camaraderie and drive fostered by the sport of rowing to each class. With 90+ studios open across the globe and 300+ licensed locations, RowHouse is delivering on the increased consumer demand for sustainable, lower-impact workout options that reduce the risk of injury but still deliver an exciting, effective workout with a community focused approach.

Why own a Row House?

Ranked in Inc. Magazine's Inc.5000 List and Entrepreneur Magazine's 2021 Fastest Growing Franchises & Top New Franchises, Row House is leading the industry to provide members with a workout that preserves the longevity of the body and achieves their fitness goals.

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the rOW HOUSE benefits

FIRST MOVER ADVANTAGE

With a proven concept in one of the most competitive markets, Row House is a leading boutique fitness brand in an underserved market where there is a need for effective & efficient low impact workouts.

SMART INVESTMENT

Not only does Row House attract a broad range of members to market to, you can enjoy a low-cost entry, a recurring revenue model, strong EBITDA margins, and the confidence in our team that has decades of experience in fitness franchising.

EXECUTIVE MODEL

Our franchise model provides a completely scalable business, allowing you to determine your own success. Leverage development costs and national vendor relationships to launch your studio successfully.

ALWAYS EVOLVING MEMBER EXPERIENCE

Our member experience is the core of business. We curate and consistently update class programming and music, while empowering our coaches to facilitate member growth class after class as their needs evolve.

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SUPPORT

Comprehensive training and extensive ongoing support is pivotal for your success as a Row House Franchise Owner.

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Comprehensive training and extensive ongoing support are pivotal for your success as a Row House Franchise Owner.

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CONSTRUCTION & DESIGN

We'll guide you through the entire buildout process from approved layout and general construction, to interior design, music and technology - delivering a curated and immersive studio experience for your members.

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SALES

Enjoy comprehensive & ongoing sales training, monthly calls & expert guidance from pre-sale through to Grand Opening & into sustainability.

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RECRUITMENT

Your team is at the core of your studio’s success. Receive assistance
hiring and developing the most qualified coaches, general manager, and
sales team.

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marketing

The minute you execute your LOI, the marketing of your studio begins, with personalized support to ensure you generate maximum leads.

Financials

Minimum Cash Required: $100,000

Net Worth Required: $500,000

Total Investment: $328,295 - $490,695

*Please see Item 7 of the 2023 Row House FDD for explanatory notes and details.
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Row House is part of the Xponential Fitness family of brands, the curator of leading fitness & wellness brands across every vertical in boutique fitness. With decades of fitness and franchising experience across our team, Xponential Fitness has the resources and network to ensure continued growth and support for our franchise owners.

2,756+

STUDIOS OPEN

5,638+

LICENSES AWARDED

48

STATES

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Request more information on bringing the Row House experience to your community.