Brand Guidelines

About xpass

 XPASS is a premium fitness subscription that gives you access to book fitness classes at boutique brands including AKT, CycleBar, Club Pilates, Pure Barre, Row House, Rumble, StretchLab, STRIDE, YogaSix, and BFT. Get trained by professional instructors in the best fitness studios in your area, and take the stress out of workouts. 

About xplus

Xponential+ provides live and on-demand access to the same sought-after workouts provided in thousands of studio locations around the globe. Consumers can join a digital community who prioritizes a healthy, active lifestyle amongst life’s daily demands. From boxing to barre and everything in between, you can reach your goals from anywhere with Xponential+.

About xponential

Xponential Fitness, Inc. (NYSE: XPOF) is the leading global franchisor of boutique health and fitness brands. Through its mission to make boutique fitness accessible to everyone, the Company operates a diversified platform of ten brands spanning across verticals including Pilates, indoor cycling, barre, stretching, dancing, boxing, strength training, metabolic health, and yoga.

Xpass Logo

Wordmark Logo - Blue

Wordmark Logo - White

Wordmark Logo - White

Icon Logo - Blue

Icon Logo - Blue

Icon Logo - White

Icon Logo - White

xplus-workmark-logo_black

Wordmark Logo - Blue

xplus-workmark-logo_white

Wordmark Logo - White

xplus-icon-logo_black

Icon Logo - Black

xplus-icon-logo_icon

Icon Logo - White

Xponential Logo - Horizontal - Blue

Horizontal Wordmark Logo - Blue

Xponential Logo - Horizontal - White

Horizontal Wordmark Logo - White

Xponential Logo - Vertical - Blue

Vertical Wordmark Logo - Blue

Xponential Logo - Vertical - White

Vertical Wordmark Logo - White

Xponential Logo - Icon - Blue

Icon Logo - Blue

Xponential Logo - Icon - White

Icon Logo - White

Logo Usage

xplus_min logo size_workmark

Minimum Logo Size - Wordmark

xplus min logo size_icon

Minimum Logo Size - Icon

xplus minimum logo spacing

Minimum Logo Spacing

xpass_min logo size_workmark

Minimum Logo Size - Wordmark

xpass-min logo size_icon

Minimum Logo Size - Icon

xpass-min logo padding

Minimum Logo Spacing

Xponential Minimum Logo Size - Wordmark

Minimum Logo Size - Wordmark

Xponential Minimum Logo Size - Icon

Xponential Minimum Logo Size - Icon

Xponential Minimum Logo Spacing

Xponential Minimum Logo Spacing

Incorrect Logo Usage

xplus-logo_do not distort

Do not distort proportions

xplus-logo_brand colors only

Do not deviate from brand colors

xplus-logo_no stylistic effects

Do not apply stylistic effects

xplus-logo_do not rotate

Do not rotate

xplus-logo_do not mirror

Do not mirror

xplus-logo_no stroke

Do not apply a stroke

xpass_logo-do not distort

Do not distort

xpass_logo-use brand colors

Do not deviate from brand colors

xpass_logo-no stylistic effects

Do not add stylistic effects

xpass_logo-do not rotate

Do not rotate

xpass_logo-do not mirror

Do not mirror

xpass_logo-no stroke

Do not add a stroke

Do not distort

Do not distort

Do not deviate from brand colors

Do not deviate from brand colors

Do not apply stylistic effects

Do not apply stylistic effects

Do not rotate

Do not rotate

Do not mirror

Do not mirror

Do not add a stroke

Do not add a stroke

Colors

xplus-blue

XPLUS Blue

xplus-black

XPLUS Black

xplus-more grey

XPLUS More Grey

xplus little grey

XPLUS a Little Grey

xplus white

White

XPASS-Blue

XPASS Blue

XPASS Grey-Blue

XPASS Grey & Blue

Black

Black

xplus-more grey

More Grey

xplus little grey

A little grey

xplus white

White

Xponential Blue

Xponential Blue

Black Slate

Black Slate

Black

Black

White

White

Typography

XPLUS-Font_ Arco Perpetuo Pro

Arco Perpetuo Pro

XPLUS-Font_ Arco Perpetuo Pro

Arco Perpetuo Pro

Xponential Font - Avenir

Avenir